| Return Reference | Explanation |
|---|---|
| Form 990, Part III, Line 1 ORGANIZATION'S MISSION | DAIRY MAX, INC. IS A NOT-FOR-PROFIT CORPORATION THAT WAS ORGANIZED IN 1995 AND COMMENCED OPERATIONS ON JANUARY 1, 1996. DAIRY MAX IS A QUALIFIED STATE AND REGIONAL DAIRY PROMOTION PROGRAM "QP" CERTIFIED BY THE UNITED STATES DEPARTMENT OF AGRICULTURE (USDA) TO CONDUCT GENERIC DAIRY PRODUCTS PROMOTION, RESEARCH, AND NUTRITION EDUCATION. DAIRY MAX'S MISSION IS TO EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE ENTIRE STATES OF COLORADO, LOUISIANA, MONTANA, NEW MEXICO, TEXAS AND WYOMING AND PARTS OF KANSAS AND OKLAHOMA THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS A MEMBER OF THE UNITED DAIRY INDUSTRY ASSOCIATION, (UDIA) WHICH SERVES AS A CONDUIT FOR QP'S TO PARTICIPATE IN THE PLANNING, FUNDING, IMPLEMENTATION, AND EVALUATION OF THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS GOVERNED BY A BOARD OF DIRECTORS THAT CONSISTS OF DAIRY FARMERS WHO SUPPORT DAIRY MAX. DAIRY MAX OUTSOURCES ITS MANAGEMENT, PROGRAM ADMINISTRATION, FINANCE, AND COMPUTER SERVICES TO DAIRY MANAGEMENT, INC. |
| Form 990, Part VI, Line 3 Delegation of management duties | DAIRY MANAGEMENT, INC. ("DMI") PROVIDES MANAGEMENT SERVICES FOR DAIRY MAX, INCLUDING PROGRAM ADMINISTRATION, FINANCE AND COMPUTER SERVICES. MICHAEL KONKLE, CEO OF DAIRY MAX (UNTIL 12/31/2024), WAS AN EMPLOYEE OF DMI AND WAS COMPENSATED $309,505 OF REPORTABLE COMPENSATION AND $57,758 OF OTHER COMPENSATION IN 2024 BY DMI FOR SERVICES PROVIDED TO DAIRY MAX. QUINTON BAILY, CFO OF DAIRY MAX, IS AN EMPLOYEE OF DMI AND WAS COMPENSATED $459,461 OF REPORTABLE COMPENSATION AND $71,400 OF OTHER COMPENSATION IN 2024 BY DMI. THIS COMPENSATION IS PARTIALLY FOR SERVICES PROVIDED TO DAIRY MAX. |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | THE CEO AND THE CFO REVIEW THE 990 PRIOR TO FILING. |
| Form 990, Part VI, Line 12c Conflict of interest policy | THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY BY THE BOARD OF DIRECTORS. THE BOARD AND MANAGEMENT HOLD PERIODIC COMPLIANCE DISCUSSIONS DURING THE YEAR AND BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS. |
| Form 990, Part VI, Line 19 Required documents available to the public | GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. |
| Software ID: | 24020961 |
| Software Version: | 2024v5.1 |