| Return Reference | Explanation |
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| FORM 990 - ORGANIZATION'S MISSION | THE MISSION OF THE SAINT PAUL RIVERCENTRE CONVENTION & VISITORS AUTHORITY IS TO GENERATE ECONOMIC GROWTH FOR SAINT PAUL BY EFFECTIVELY MARKETING THE RIVERCENTRE CAMPUS, SAINT PAUL AND THE REGION AS A PREFERRED CONVENTION AND TOURISM DESTINATION. |
| FORM 990, PAGE 2, PART III, LINE 4A | MARKETING SERVES TO ELEVATE AWARENESS OF SAINT PAUL AS A PREMIER CONVENTION AND LEISURE DESTINATION THROUGH EFFECTIVE PUBLIC RELATIONS AND COMPREHENSIVE ADVERTISING/MARKETING EFFORTS. THE DEPARTMENT COORDINATES ADVERTISING, PROMOTIONS, PUBLICATIONS, WEBSITE, SOCIAL MEDIA, AND PUBLIC AND MEDIA RELATIONS PROGRAMS FOR ALL DEPARTMENTS. MARKETING ACCOMPLISHED THE FOLLOWING IN 2024: OUR DIGITAL PLATFORMS BECAME POWERFUL STORYTELLING ENGINES IN 2024, CONNECTING WITH AUDIENCES AND DRIVING ENGAGEMENT: 1.1M+ SESSIONS ON VISITSAINTPAUL.COM (+13%) 2M+ PAGEVIEWS (+17%) WITH 75K OUTBOUND CLICKS TO LOCAL PARTNERS (+106%) 7.4M TOTAL VIDEO VIEWS ACROSS SOCIAL MEDIA 155K+ TOTAL SOCIAL MEDIA FOLLOWERSWITH MOST ENGAGEMENT COMING FROM ORGANIC REACH & STRATEGIC COLLABS THE @CHEF.REACTIONS COLLABORATION WITH THE ST. PAUL SAINTS1.1MILLION VIEWS FROM 99% NON-FOLLOWERS, AND HUGE PRAISE FROM BOTH LOCALS AND VISITORS. DIGITAL CAMPAIGN HIGHLIGHTS: THE FUN SIDE (SUMMER CAMPAIGN): RUNNING JUNEAUGUST, THIS CAMPAIGN POSITIONED SAINT PAUL AS A CATEGORY OF ONE FOR SUMMER FUN. WE EXPANDED INTO ILLINOIS, IOWA, AND WISCONSIN MARKETS, CREATING A SUMMER-LONG ENGAGEMENT FUNNEL THAT DELIVERED CLICKS, VISITS, AND ENTHUSIASM. 17 MILLION + IMPRESSIONS 90K CLICKS 53K + NEW WEBSITE USERS 3K NEW EMAIL SIGNUPS SAINT PAULIDAYS (HOLIDAY CAMPAIGN): WE SHOWCASED THE CITYS WINTER MAGIC, SPOTLIGHTING CULTURE, SHOPPING, THEATER, AND HOLIDAY TRADITION. 1.1M+ IMPRESSIONS 23.7K AD CLICKS 3.6K NEW EMAIL SIGNUPS 1,656 TOTAL LEADS: TRIP PLANNING, GUIDE REQUESTS, HOTEL INQUIRIES, AND MORE FESTIVAL & EVENT SUPPORT: SUPPORTING OVER 25 COMMUNITY AND CULTURAL FESTIVALS, STRATEGIC MEDIA PLACEMENT AND DIGITAL AMPLIFICATION EXTENDED THE REACH AND IMPACT OF THESE EVENTS: 230K+ WEBPAGE SESSIONS 25K+ REFERRAL CLICKS TO EVENT WEBSITES 4.5 MILLION+ BILLBOARD IMPRESSIONS 4.2 MILLION+ MPR ON-AIR IMPRESSIONS 4 MILLION+ IMPRESSIONS THROUGH STAR TRIBUNE NEWSLETTERS PRODUCED A NEW VISITOR GUIDE FOR DISTRIBUTION IN 2025. |
| FORM 990, PAGE 2, PART III, LINE 4B | MEMBERSHIP IS RESPONSIBLE FOR PROVIDING MEMBER VALUE TO PARTNER BUSINESSES BY FACILITATING CONNECTIONS WITH VISITORS TO SAINT PAUL FOR MEETINGS, EVENTS AND LEISURE TRAVEL, IN ADDITION TO PROVIDING INDUSTRY-WIDE NETWORKING AND EVENTS. MEMBERSHIP ACCOMPLISHED THE FOLLOWING IN 2024 PLANNED 13 MEMBER EVENTS SERVING 1606 ATTENDEES, INCLUDING BI-MONTHLY MYVSP MEETINGS, MEMBER ORIENTATION, 3 NATIONAL TRAVEL & TOURISM WEEK EVENTS, AN ANNUAL MEETING, CITY BUS TOUR AND TASTE OF SAINT PAUL. PAYING DUES MEMBERS WAS 200 (NO CHANGE FROM 2023). STRATEGIC MARKETING EFFORTS FOR MEMBER INCLUSION IN MARKETING MATERIALS SUCH AS BLOG CONTENT, WEBSITE, E-MAIL MARKETING SOCIAL MEDIA COMMUNICATIONS, AND MORE. RE-LAUNCHED A PATIO PASSPORT INCLUDING 20 LOCAL BUSINESSES AND ONBOARDING OVER 1,060 PASS USERS GENERATING OVER 560 CHECK-INS AT PATIOS. LAUNCHED A DUMPLING PASSPORT INCLUDING 30 LOCAL BUSINESSES AND ONBOARDING OVER 873 PASS USERS GENERATING OVER 143 CHECK-INS AT BUSINESSES. |
| FORM 990, PAGE 2, PART III, LINE 4C | THE CONVENTION SALES DEPARTMENT PARTNERS WITH NATIONAL, REGIONAL, AND LOCAL MEETING AND EVENT PLANNERS TO BRING EVENTS TO THE SAINT PAUL RIVERCENTRE, XCEL ENERGY CENTER, AND OUR HOTEL COMMUNITY. OUR PRIMARY GOAL IS TO GENERATE NEW DOLLARS FOR THE LOCAL ECONOMY, MEASURED BY ESTIMATED ECONOMIC IMPACT. IN 2024, SAINT PAUL EXPERIENCED A HOT YEAR OF NEW EVENTS AND HIGH-PROFILE GATHERINGS. HIGHLIGHTS INCLUDED THE FIRST EVER MN YACHT CLUB FESTIVAL, HOSTING THE FROZEN FOUR HOCKEY CHAMPIONSHIP, AND THE INAUGURAL PWHL DRAFT. WE ALSO WELCOMED ECOADAPT TO THE SAINT PAUL RIVERCENTRE, ALONG WITH NEW CONVENTIONS SUCH AS FRONTIERS IN HYDROLOGY, NORTH AMERICAN BAPTIST, AND THE GOLDEN CROWN LITERARY SOCIETY. |
| FORM 990, PAGE 6, PART VI, LINE 1A | THE EXECUTIVE COMMITTEE HAS THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. |
| FORM 990, PAGE 6, PART VI, LINE 6 | THE SAINT PAUL RIVERCENTRE CONVENTION AND VISITORS AUTHORITY IS A MEMBER ORGANIZATION. THERE IS A BASIC MEMBERSHIP, AN AFFILIATE MEMBERSHIP (A MEMBER THAT OWNS MORE THAN ONE BUSINESS), A HOTEL PROPERTY MEMBERSHIP FOR HOTELS WITHIN THE SAINT PAUL DOWNTOWN, AND A HOTEL PROPERTY MEMBERSHIP FOR HOTELS OUTSIDE THE SAINT PAUL DOWNTOWN. |
| FORM 990, PAGE 6, PART VI, LINE 11B | THE FORM 990 IS REVIEWED BY THE BOARD TREASURER AND APPROVED FOR FILING. THEN IT IS PROVIDED TO THE FULL BOARD FOR REVIEW AFTER FILING. |
| FORM 990, PAGE 6, PART VI, LINE 12C | THE SAINT PAUL RIVERCENTRE CONVENTION AND VISITORS AUTHORITY REQUESTS ITS BOARD MEMBERS REAFFIRM THEIR UNDERSTANDING AND COMPLIANCE OF THE ORGANIZATION'S CONFLICT OF INTEREST POLICY BY RETURNING A SIGNED FORM TO THAT EFFECT EACH YEAR OR WHEN APPOINTED TO THE BOARD. THE SAINT PAUL RIVERCENTRE CONVENTION AND VISITORS AUTHORITY ALSO PERIODICALLY REVIEWS ITS RELATIONSHIPS WITH ITS BUSINESS PARTNERS AND ITS CONTRACTUAL RELATIONSHIPS TO MAKE SURE THE ORGANIZATION IS IN COMPLIANCE WITH ITS POLICIES. WHEN A CONFLICT IS DISCOVERED, THE BOARD MEMBER COVERED UNDER THE CONFLICT OF INTERST POLICY MUST IDENTIFY THE CONFLICT OF INTEREST AND REMOVE THEMSELVES FROM DELIBERATIONS AND DECISIONS OF ANY TRANSACTIONS WITH INTERESTED ENTITIES. OTHER BOARD MEMBERS MUST ALSO PROHIBIT THE COVERED BOARD MEMBER'S PARTICIPATION ON SAID DISCUSSIONS. |
| FORM 990, PAGE 6, PART VI, LINE 15A | THE PRESIDENT & CEO OF THE ORGANIZATION IS A CONTRACT EMPLOYEE WHO IS HIRED BY THE BOARD OF DIRECTORS. THE CHAIR OF THE BOARD OF DIRECTORS REVIEWS THAT CONTRACT EACH YEAR AND DISCUSSES CHANGES, IF ANY, THAT SHOULD BE CONSIDERED BY THE BOARD OF DIRECTORS. IF CHANGES ARE WARRANTED, THE EXECUTIVE COMMITTEE DISCUSSES THE PARTICULAR ISSUES AND ENTERS INTO A NEW EMPLOYMENT CONTRACT WITH THE PRESIDENT & CEO. THE BOARD HAS ACCESS TO A REPORT PUBLISHED BY A NATIONAL ASSOCIATION OF CONVENTION & VISITORS BUREAU TO DETERMINE WHAT IS AN APPROPRIATE COMPENSATION. |
| FORM 990, PAGE 6, PART VI, LINE 19 | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND THE FINANCIAL STATEMENTS AVAILABLE FOR REVIEW TO ANYONE WHO REQUESTS TO REVIEW THEM. THIS REVIEW GENERALLY TAKES PLACE AT THE CORPORATE OFFICES OF THE ORGANIZATION OR VIA EMAIL. |
| FORM 990, PART XI, LINE 9 | TRANSFER TO SPRC FOUNDATION -4,399 |
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