| Return Reference | Explanation |
|---|---|
| FORM 990-EZ, PART I, LINE 16 | EXPENSES ADVERTISING 8,739 SUPPLIES 1,647 SEMINAR 3,871 TRAVEL 554 INSURANCE 1,422 BANK CHARGES & FEES 96 CELL PHONE 600 DESIGN:DESIGN PROJECTS 28 DUES 1,625 ECONOMIC VITALITY 3,655 INTEREST PAID 43 MEALS & ENTERTAINMENT 1,872 OTHER BUSINESS EXPENSES 2,715 PAYROLL FEES 929 RENT & LEASE 383 SQUARE FEES 9 TAXES & LICENSES 59 TOTAL 28,247 |
| FORM 990-EZ, PART II, LINE 26 | DEFERRED REVENUE 0 20,000 BB&T CREDIT CARD DD EXECUTIVE DIRECT 2,120 1,256 |
| FORM 990-EZ, PART III | THE MISSION OF FOLEY MAIN STREET IS TO STIMULATE THE ECONOMIC DEVELOPMENT OF EXISTING AND FUTURE BUSINESSES IN THE DOWNTOWN FOLEY DISTRICT THROUGH ORGANIZATION PROMOTION AND DESIGN. |
| FORM 990-EZ, PART III, LINE 28 | ECONOMIC VITALITY SUPPORT OF DOWNTOWN BUSINESS AVERAGED 35 ONE ON ONE BUSINESS VISITS A MONTH. RECORDED 268 ECONOMIC DEVELOPMENT MEETINGS & PHONE CONVERSATIONS TO IMPROVE OR GROW DOWNTOWN FOLEY INCLUDING PROSPECTIVE BUSINESSES INTERESTED IN DOWNTOWN FOLEY. 19 OF THOSE WERE WITH PERSPECTIVE FACADE GRANTEES, FIVE GRANTS AWARDED. ACTIVE PARTICIPANT IN THE CITY OF FOLEY STRATEGIC PLAN. CONDUCTED A CITY CODE REVIEW THROUGH MAIN STREET ALABAMA. HELD 12 ECONOMIC VITALITY COMMITTEE MEETINGS. HELD TWO IDEA EXCHANGE MEETINGS WITH INVESTORS AND BUSINESSES WITH TOTAL ATTENDANCE OF 110. FOLEY MAIN STREET MAINTAINS THE BUSINESS DEVELOPMENT SECTION ON THE FOLEYMAINSTREET.COM WEBSITE, PROVIDING ESSENTIAL RESOURCES, TOOLS, AND GUIDANCE TO SUPPORT THE GROWTH AND PROSPERITY OF LOCAL BUSINESS. FOLEY MAIN STREET SERVES AS A RESOURCE, PROVIDING VALUABLE SUPPORT AND GUIDANCE TO DOWNTOWN FOLEY BUSINESSES AND PROPERTY OWNERS. FOLEY MAIN STREET HELPS BUSINESSES NAVIGATE THE FACADE GRANT PROCESS FROM FILLING OUT FORMS TO MEETING DEADLINES AND MEETING REMINDERS. FOLEY MAIN STREET ACTS AS A FACILITATOR AND MEDIATOR BETWEEN DOWNTOWN BUSINESSES AND THE CITY, ENSURING EFFECTIVE COMMUNICATION, ADDRESSING CONCERNS, AND FOSTERING A COLLABORATIVE ENVIRONMENT. |
| FORM 990-EZ, PART III, LINE 29 | OUTREACH AND PROMOTION OF DOWNTOWN FOLEY. FOUR EXTENDED SOCIAL MEDIA CAMPAIGNS IN CONJUNCTION WITH FOUR EVENTS: LUCKY TO LOVE FOLEY; CHRISTMAS IS SCARY; DOWNTOWN FOLEY VIRTUAL TURKEY HUNT; AND THE DOWNTOWN FOLEY CHRISTMAS OPEN HOUSE. FOLEY MAIN STREET ALSO GAVE OUT TWO TWENTY-FOOT STRANDS OF CHRISTMAS LIGHTS TO ALL DOWNTOWN FOLEY BUSINESSES TO LIGHT UP THE DOWNTOWN. GREW FACEBOOK FOLLOWERS FROM 6,500 TO 8,500, AND LNSTAGRAM FOLLOWERS FROM 1,600 TO 1,935. WEBSITE VIEWS GREW FROM 47,487 TO 83,631. CREATED A FOLEY MAIN STREET TELEVISION COMMERCIAL. CHOSEN TO BE A PART OF MAIN STREET ALABAMA'S 10-YEAR FEASIBILITY STUDY, PRESENTED ABOUT OUR ALLEY ACTIVATION PROJECT AT MAIN STREET ALABAMA ANNUAL CONFERENCE. SPEAKER AT THE SOUTH BALDWIN CHAMBER OF COMMERCE LEADERSHIP LUNCHEON. PARTICIPATED IN MULTIPLE TV, RADIO & PODCAST INTERVIEWS. FOLEY MAIN STREET HAS LEVERAGED MEDIA PARTNERSHIPS, SECURING ACCESS TO CHANNEL 5 TV COMMERCIALS AND RADIO CAMPAIGNS ON WHEP TO EFFECTIVELY REACH A WIDE AUDIENCE PROMOTING DOWNTOWN FOLEY'S OFFERINGS. FOLEY MAIN STREET ORGANIZED AND MAINTAINS A SELF-GUIDED HISTORIC TOUR OF ELEVEN DOWNTOWN FOLEY BUILDINGS, ENSURING THAT THE RICH HISTORY AND HERITAGE OF OUR COMMUNITY IS ACCESSIBLE TO ALL, YEAR-ROUND. TARGETED PROMOTION OF DOWNTOWN FOLEY: FOLEY MAIN STREET ACTIVELY PROMOTES SHOPPING AND DINING EXPERIENCES IN DOWNTOWN FOLEY THROUGHOUT THE YEAR, FOSTERING A THRIVING LOCAL ECONOMY AND SUPPORTING THE SUSTAINABILITY OF OUR BUSINESSES. FOLEY MAIN STREET ORGANIZES AND ENCOURAGES RESIDENTS AND VISITORS TO SHOP LOCAL AND SUPPORT DOWNTOWN BUSINESSES, RESULTING IN INCREASED SALES AND COMMUNITY ENGAGEMENT, INCLUDING THE LUCKY TO LOVE FOLEY CASH REGISTER RINGING EVENT AND THE FALL TURKEY HUNT. FOLEY MAIN STREET DEVELOPED A USER-FRIENDLY DOWNTOWN FOLEY APP, PROVIDING EASY ACCESS TO INFORMATION ABOUT LOCAL BUSINESSES, EVENTS, PROMOTIONS, AND ATTRACTIONS, FURTHER PROMOTING DOWNTOWN FOLEY AND ENHANCING VISITOR EXPERIENCES. |
| FORM 990-EZ, PART III, LINE 30 | DESIGN FOLEY MAIN STREET HAS FACILITATED THE CREATION OF SEVEN MURAL IN DOWNTOWN FOLEY, ADDING VIBRANCY AND ARTISTIC EXPRESSION TO OUR COMMUNITY'S VISUAL LANDSCAPE. FOLEY MAIN STREET DILIGENTLY STRIVES TO MAINTAIN A COLLECTION OF BEFORE AND AFTER PHOTOS SHOWCASING THE TRANSFORMATIVE IMPACT OF REVITALIZATION EFFORTS ON DOWNTOWN PROPERTIES, SERVING AS A TESTAMENT TO THE SUCCESS OF THE PROGRAM. CREATED AND PLACED TEMPORARY GATEWAY SIGNS WERE PLACED TO DEFINE THE BORDERS AND ENHANCE THE VISUAL APPEAL OF OUR DOWNTOWN AREA. CAT ALLEY: FOLEY MAIN STREET IS LEADING THE EFFORTS TO CREATE CAT ALLEY, WITH ENGAGING AND VISUALLY APPEALING SPACES THAT WILL SERVE AS A GATHERING PLACE FOR RESIDENTS AND VISITORS, FOSTERING COMMUNITY CONNECTIONS, INCLUSIVITY, AND CREATING A MEMORABLE LOCAL DOWNTOWN EXPERIENCE. FOLEY MAIN STREET SUCCESSFULLY ADVOCATED FOR THE REMOVAL OF BARBED WIRE FROM DOWNTOWN FOLEY PROPERTIES AND FACILITATED ACCESS TO PRIVATE PROPERTY, PAVING THE WAY FOR FUTURE DEVELOPMENT AND REVITALIZATION OPPORTUNITIES THROUGH THE CAT ALLEY PROJECT. |
| FORM 990-EZ, PART III, LINE 31 | ORGANIZATIONAL MAINTAIN INVENTORY OF DOWNTOWN PROPERTY AND PROPERTY OWNER INVESTMENTS. FOLEY MAIN STREET DOCUMENTS AND TRACKS THE STATUS AND INVESTMENT ACTIVITIES OF DOWNTOWN PROPERTIES, ENSURING ACCURATE AND ACCESSIBLE INFORMATION FOR PROSPECTIVE BUSINESSES AND INVESTORS. TRACK CITY INVESTMENT IN DOWNTOWN FOLEY. FOLEY MAIN STREET MONITORS AND RECORDS CITY SPENDING RELATED TO DOWNTOWN DEVELOPMENT, TO REFLECT THE CITY'S INVESTMENT INTO THE DOWNTOWN DISTRICT. TRACK PRIVATE INVESTMENT IN DOWNTOWN FOLEY. FOLEY MAIN STREET MONITORS AND RECORDS PRIVATE SPENDING RELATED TO DOWNTOWN DEVELOPMENT, TO REFLECT THE PRIVATE INVESTMENT INTO THE DOWNTOWN DISTRICT. |
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